Crowdsourcing The City

Businesses and entrepreneurs know that if they want their product or enterprise to be successful, they have to listen to the people using it. Customer testing, focus groups, crowdfunding, multi-disciplinary discussions, cross-departmental workshops and expert consultations are all strategies used to increase knowledge about their audience and find ways to deliver the best products and services for them.

But when it comes to designing one of the most important services for the public – the place in which they live – planning has historically been done without their input. This is despite us knowing that when something is effective and has longevity, it tends to be because people have had some kind of input, and as a result are emotionally and logically invested in it.

Read more on Litro.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s