Businesses and entrepreneurs know that if they want their product or enterprise to be successful, they have to listen to the people using it. Customer testing, focus groups, crowdfunding, multi-disciplinary discussions, cross-departmental workshops and expert consultations are all strategies used to increase knowledge about their audience and find ways to deliver the best products and services for them.
But when it comes to designing one of the most important services for the public – the place in which they live – planning has historically been done without their input. This is despite us knowing that when something is effective and has longevity, it tends to be because people have had some kind of input, and as a result are emotionally and logically invested in it.
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