Paprika have created a survey in order to learn more about consumer shopping habits and knowledge surrounding Fairtrade and ethical goods. A complex area of business, and something of a minefield for many consumers, this should be an interesting area of analysis.Plus you can win a holiday to France, so why not?!
Deciding what to eat has never been so complicated. Equally, the potential effect of those decisions has never been so profound. Everyone wants to eat ‘well’ or ‘be good’ but what does this mean? Low-carbon, locally sourced, fair trade, organic: how should we measure the ‘goodness’ of our food? Read more at Blue & Green.