Green has become cool. Show me a hotel, restaurant or travel company that doesn’t have a green policy or environmental statement and I will eat my organic hat.
This is, of course, fantastic: the more places that commit to recycling or saving water, the better for us and our environment. Problems appear when ‘going green’ becomes just another marketing ploy; a reason to add 25% to the cost or attract a new audience. In these cases, it is little more than daubing the signage in grassy hues.
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And So She Thinks 
One thought on “Sustainable tourism: ‘going green’ doesn’t just mean a splash of colour”