Secret Rivals – Marketing

Secret Rivals MDAM2 press-page-001

Secret Rivals Press Kit (2)-page-001

 

Secret Rivals land in May with Make Do And Mend (part 2), the follow up (as the name suggests) to the 2011 Make Do And Mend, which was picked up, praised and played by ,amongst others, indie taste makers Tom Robinson, Steve Lamacq and Rob Da Bank.

Continuing with their deliciously scuzzy pop sound, nfluenced by the likes of The Cribs, Johnny Foreigner, Los Campesinos, early Idlewild and 80s indie, Make Do And Mend (part 2) is full of arresting indie pop combined with punky razor sharp riffs. Previously unheard tracks The Part That Kills and I Hope She Knows are magnificently immersive explosions of tunes, the chaos of excitement and angst managing to be perfectly and powerfully contained within the song structure. The final, and title, track reveals a softer, more vulnerable side to the band, quivering vocals over a gently mournful melody, and the stripped back production courtesy of fellow Oxfordians Alphabet Backwards allows the track to simmer and soothe to its full capacity.

Released on May 28th, through It’s All Happening! Records, Make Do And Mend (part 2) is available to pre order now.

Once More With Heart is an energetic, upbeat behemoth of a track, spurred by a driving bass line perfectly showcasing theirharsh/melodic dual vocal attack’ – Oxford Music Blog

‘from the first note a musical breath of fresh air…an uplifting package; energetic, open-hearted and pleasingly free of pretension’ –  Nightshift

Clearly It’s All Happening! believe that the gravelly emotions and gritty excitement, oscillating melodies and compulsive substance, confident and explosive rhythms of Secret Rivals Once More With Heart and I Know Something make them great examples of those sorts of songs that leave your life better than when they entered it, and an excellent follow up to their September mini-album Make Do And Mend. That’s why we’re releasing it.

But it’s not only us; a fair few others have been enamoured too.

On 7th January Sky Sports chose the song as the soundtrack to their Championship Goals montage (and managed to relocate the band to New York.)

AltSounds caught up with the guys to discuss 2011 and 2012 and Gaydar discussed being a Gay Icon. Gigape chose to share the song as did the The Music Fix,  the F-Word featured Once More With Heart in a piece on their praise for female fronted bands.

The NME were treated to an exclusive of the video, and as well as sharing the video for Once More With Heart Subba Cultcha extracted from Jay that the album to change his life was Pulp’s Different Class – confirmation Secret Rivals and It’s All Happening! are the perfect match.

Panicdots love the fact that the ‘new single has a great dancey feel to it, while still retaining a punky vibe’ whilst The Found of Confusion cite the song as a ‘typically thrilling audio conniption’ (definition: a fit of rage, hysteria, or alarm).

The Oxford Music Blog believes the release on January 16th ‘looks set to kick off a landmark year for the band’ and similarly Sour Mash kick off their New for 2012 list with gushing praise for the ‘charm and damn good leg-slapping joy’  from this ‘glorious band.’ And legendary Oxford magazine Nightshift loves it as  an example of ‘pure and unvarnished…timeless indie pop.’

And HMV simply state ‘we LOVE this song.’ Sums it up nicely.

Available to buy January 16th from here!
Clearly It’s All Happening! believe that the gravelly emotions and gritty excitement, oscillating melodies and compulsive substance, confident and explosive rhythms of Secret Rivals Once More With Heart and I Know Something make them great examples of those sorts of songs that leave your life better than when they entered it, and an excellent follow up to their September mini-album Make Do And Mend. That’s why we’re releasing it.

But it’s not only us; a fair few others have been enamoured too.

On 7th January Sky Sports chose the song as the soundtrack to their Championship Goals montage (and managed to relocate the band to New York.)

AltSounds caught up with the guys to discuss 2011 and 2012 and Gaydar discussed being a Gay Icon. Gigape chose to share the song as did the The Music Fix,  the F-Word featured Once More With Heart in a piece on their praise for female fronted bands.

The NME were treated to an exclusive of the video, and as well as sharing the video for Once More With Heart Subba Cultcha extracted from Jay that the album to change his life was Pulp’s Different Class – confirmation Secret Rivals and It’s All Happening! are the perfect match.

Panicdots love the fact that the ‘new single has a great dancey feel to it, while still retaining a punky vibe’ whilst The Found of Confusion cite the song as a ‘typically thrilling audio conniption’ (definition: a fit of rage, hysteria, or alarm).

The Oxford Music Blog believes the release on January 16th ‘looks set to kick off a landmark year for the band’ and similarly Sour Mash kick off their New for 2012 list with gushing praise for the ‘charm and damn good leg-slapping joy’  from this ‘glorious band.’ And legendary Oxford magazine Nightshift loves it as  an example of ‘pure and unvarnished…timeless indie pop.’

And HMV simply state ‘we LOVE this song.’ Sums it up nicely.

Available to buy January 16th from here!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s