Clearly It’s All Happening! believe that the gravelly emotions and gritty excitement, oscillating melodies and compulsive substance, confident and explosive rhythms of Secret Rivals Once More With Heart and I Know Something make them great examples of those sorts of songs that leave your life better than when they entered it, and an excellent follow up to their September mini-album Make Do And Mend. That’s why we’re releasing it.
But it’s not only us; a fair few others have been enamoured too.
On 7th January Sky Sports chose the song as the soundtrack to their Championship Goals montage (and managed to relocate the band to New York.)
AltSounds caught up with the guys to discuss 2011 and 2012 and Gaydar discussed being a Gay Icon. Gigape chose to share the song as did the The Music Fix, the F-Word featured Once More With Heart in a piece on their praise for female fronted bands.
The NME were treated to an exclusive of the video, and as well as sharing the video for Once More With Heart Subba Cultcha extracted from Jay that the album to change his life was Pulp’s Different Class – confirmation Secret Rivals and It’s All Happening! are the perfect match.
Panicdots love the fact that the ‘new single has a great dancey feel to it, while still retaining a punky vibe’ whilst The Found of Confusion cite the song as a ‘typically thrilling audio conniption’ (definition: a fit of rage, hysteria, or alarm).
The Oxford Music Blog believes the release on January 16th ‘looks set to kick off a landmark year for the band’ and similarly Sour Mash kick off their New for 2012 list with gushing praise for the ‘charm and damn good leg-slapping joy’ from this ‘glorious band.’ And legendary Oxford magazine Nightshift loves it as an example of ‘pure and unvarnished…timeless indie pop.’
And HMV simply state ‘we LOVE this song.’ Sums it up nicely.
Available to buy January 16th from here!